Just wrapped up reading “The Dip” by Seth Godin.  Here are some of the “nuggets” I took away from reading it.

• “Winners quit all the time.  They just quit the right stuff at the right time.”
• “Extraordinary benefits acrue to the tiny minority of people who are able to push just a tiny bit longer than most.”
• “Extraordinary benefits also accrue to the tiny majority with the guts to quit early and refocus their efforts on something new.”
• “The people who are the best in the world specialize at getting really good at the questions they don’t know.”
• “The Dip is the long stretch between beginner’s luck and real accompishment.”
• “It’s not enough to survive your way through this Dip.  You get what you deserve when you embrace the Dip and treat it like the opportunity it really is.”
• “Quitting is difficult.  Quitting requires you to acknowledge that you’re never going to be #1 in the world. At least not at this.”
• “Quitting in the Dip though, isn’t worth the journey.”
• “Your strategy – to be a trusted source in your chosen market – can survive even if your product is canceled.”
• “Quitting is not the same thing as failing.”
• “Strategic quitting is a conscious decision you make based on the choices that are available to you.”
• “If pride is the only thing keeping you from quitting, if there’s no Dip to get through, you’re likely wasting an enormous amount of time and money defending something that will heal pretty quickly.”
• “It’s almost impossible to overinvest in becoming the market leader.”

The Dip was a quick but fascinating read.  If you are building a strategy for success take a look at this book… it’s not just about quitting, it’s about leading smart. The Dip