Wayne Cordova
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The Dip by Seth Godin

Posted by Wayne Cordova 
· Tuesday, August 11th, 2009 
· 2 Comments

Just wrapped up reading “The Dip” by Seth Godin.  Here are some of the “nuggets” I took away from reading it.

  • “Winners quit all the time.  They just quit the right stuff at the right time.”
  • “Extraordinary benefits acrue to the tiny minority of people who are able to push just a tiny bit longer than most.”
  • “Extraordinary benefits also accrue to the tiny majority with the guts to quit early and refocus their efforts on something new.”
  • “The people who are the best in the world specialize at getting really good at the questions they don’t know.”
  • “The Dip is the long stretch between beginner’s luck and real accompishment.”
  • “It’s not enough to survive your way through this Dip.  You get what you deserve when you embrace the Dip and treat it like the opportunity it really is.”
  • “Quitting is difficult.  Quitting requires you to acknowledge that you’re never going to be #1 in the world. At least not at this.”
  • “Quitting in the Dip though, isn’t worth the journey.”
  • “Your strategy – to be a trusted source in your chosen market – can survive even if your product is canceled.”
  • “Quitting is not the same thing as failing.”
  • “Strategic quitting is a conscious decision you make based on the choices that are available to you.”
  • “If pride is the only thing keeping you from quitting, if there’s no Dip to get through, you’re likely wasting an enormous amount of time and money defending something that will heal pretty quickly.”
  • “It’s almost impossible to overinvest in becoming the market leader.”

The Dip was a quick but fascinating read.  If you are building a strategy for success take a look at this book… it’s not just about quitting, it’s about leading smart. The Dip

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Categories : Books
Tags : Books, Leadership, Nuggets
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Comments

  1. steve cunningham says:
    August 11, 2009 at 8:13 pm

    Wayne – there's so much to love about this book. It's hard to quote from it because the entire thing seems like one long quote.

    However, the part about “Extraordinary benefits acrue to the tiny minority of people who are able to push just a tiny bit longer than most.” really resonates with me. Because it truly is "at tiny bit longer" that makes the difference. For me, that's enough motivation to keep on trucking.

    Thanks for starting a conversation here!

    Reply
  2. Wayne Cordova says:
    August 12, 2009 at 8:21 am

    Steve – That’s also a quote that stuck with me. The truth about the Dip is that there’s an instinct that is needed to be used at the right moment. More than anything TIMING is a key component when deciding when to move on or when to adapt for success.

    Thanks for visiting the blog, I look forward to more conversations!

    Reply

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